Principal Data Analyst95K - 105KLondon hybridAt Data Idols, we are working with a fast-growing, technology-led digital business operating at significant scale across multiple international markets. They are now looking for a Principal Data Analyst to lead a small analytics team and drive commercially impactful insight across a critical business domain.The OpportunityThis is a high-ownership leadership role sitting at the intersection of analytics, commercial strategy and operational performance. You will act as the key analytics partner for a core business function, helping stakeholders understand performance, identify optimisation opportunities and make better strategic decisions through data.Leading a small team of analysts, you will shape how analytics is delivered across the organisation, setting standards for reporting and visualisation, building measurement frameworks, and ensuring insight translates into meaningful commercial impact. You will work closely with commercial, product and engineering teams, influencing both day-to-day decision-making and longer-term strategic direction.Skills and experienceAdvanced SQL skillsExperience with analytics engineering tooling such as dbtExperience using visualisation toolsExperience leading or mentoring analystsAbility to influence strategic decision-making through data and insightIf you are looking for a new challenge and want to play a key role in shaping commercial and operational decision-making through analytics, please subm