Lead Marketing Analyst Location: Fully remote (UK-based)Salary: Up to £80k + 10% bonus About the BusinessA long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around:Expanding and strengthening its core digital products.Enhancing customer experience to drive engagement and loyalty.Building stronger community connections and marketing reach.The business is in the process of modernising its approach to data and analytics, with major work underway on evolving its subscription model and diversifying revenue streams.The RoleThis is a newly created position within the central Analytics, Data, and Engineering function, designed to add an extra layer of leadership within the marketing analytics space.You''ll take full ownership of the marketing analytics function, line-managing one Senior Analyst, and act as the go-to expert for marketing insight and reporting. You''ll work closely with senior stakeholders across marketing, commercial, and product to ensure data-driven decision-making, presenting confidently at executive and board level.What You''ll Be DoingLeading a small analytics team delivering insights to guide marketing targeting, spend, and impact.Owning full-funnel, cross-platform customer analysis (web analytics, attribution partners, CDPs).Improving campaign decision-making through attribution, incrementality, and media mix