Senior Marketing Manager, Content App and Partner Engagement (CAPE)

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Senior Marketing Manager, Content App and Partner Engagement (CAPE)

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AmazonSenior Marketing Manager, Content App and Partner Engagement (CAPE)

2 days ago Be among the first 25 applicantsJoin to apply for the

Senior Marketing Manager, Content App and Partner Engagement (CAPE)

role at

AmazonDescription

The Content, Apps and Partner Engagement team is looking for an experienced Senior Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets.Description

The Content, Apps and Partner Engagement team is looking for an experienced Senior Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets.

Our business is responsible for bringing the Content from our 3P Partners to Fire TV, and Fire Tablet devices, and driving customer engagement across our business. Our devices and services connect our customers to the videos, apps and games they love through our Appstore and related products. We also support our developers of these apps and games with the mobile commerce services that power unique experiences in their content.

This position plays a crucial role in identifying customer engagement opportunities across Appstore on Web (Amazon’s Appstores store on Amazon.com) in addition to establishing or expanding other owned and operated channels (OandO). You will be required to dive deep and analyse performance metrics through the development of attribution models, as well as create OandO marketing campaigns for product feature launches, requiring coordination with cross-functional teams.

The successful candidate will be highly analytical, resourceful, customer focused, delivery focused, and will have an ability to thrive in a fast-paced environment. You will have a proven track record for leading successful marketing projects and programs across multiple touch points and influencing global product roadmaps for local marketplace requirements. You will have deep marketing research experience and are able to analyse performance and attribution data.

Key job responsibilities

Conceptualize, build, and execute multi-channel marketing campaigns, including creative development, targeting segmentation, and campaign performance analysis.Leverage a mix of marketing channels such as owned media (on-device merchandising, retail web placements, email, and social), paid media, community events, PR, customer offers, influencers, and affiliate marketing.Participate in the establishment, implementation and measurement of the effectiveness of initiatives to drive content downloads, content usage, and in-app purchases.Maintain and continue to build/iterate on robust analytics frameworks, including attribution methodologies and performance dashboards.Leverage metrics, analytics and dashboards to measure effectiveness of marketing initiatives, and contribute to improving the initiatives and their reporting.Identify customer engagement opportunities across Appstore on Web (Amazon’s Appstores store on Amazon.com) in addition to establishing or expanding other owned and operated channels (OandO)

Basic Qualifications

Experience in developing and managing acquisition marketing or channel programsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience developing and executing campaigns across a multitude of timezones and languagesExperience in marketing or marketing researchExperience using data and metrics to measure impact and determine improvementsExperience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

Experience driving direction and alignment with large cross-functional teams and agency partnersExperience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company

- Amazon UK Services Ltd.

Job ID: A3048357Seniority level

Seniority level Mid-Senior levelEmployment type

Employment type Full-timeJob function

Job function Public Relations and MarketingIndustries Software DevelopmentReferrals increase your chances of interviewing at Amazon by 2xSign in to set job alerts for “Senior Marketing Manager” roles.

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