The Talent Set are thrilled to be partnering with an exciting education membership to appoint a Head of Marketing to lead their high-performing team and amplify their reach, engagement, and impact. This pivotal role sits at the heart of the organisations transformation. Responsible for crafting and delivering marketing strategies that expand their influence, strengthen their brand, and drive customer acquisition and retention. Collaborating closely with senior leadership, you''ll champion a customer-focused approach to ensure a compelling, audience-led experience across all channels. Key Responsibilities: Lead strategic marketing planning with the commercial leadership team to drive acquisition, retention and engagement. Oversee high-impact digital campaigns, including paid media, SEO, social, and email marketing with automation, working alongside internal teams and agencies. Strategically manage and optimise the website to boost traffic, engagement, and conversions. Design seamless, insight-driven customer journeys that support conversion, upselling, and cross-selling across D2C and B2B audiences. Ensure all marketing assets and messaging reflect the organisations brand and resonate across channels. Lead and inspire a team of 6+, fostering an agile, performance-focused culture and driving innovation. Ideal Candidate: Proven success delivering strategic marketing in D2C and B2B, ideally within membership, education, or related sectors. Expertise in multi-channel, insight