We''re looking for an experienced Digital Marketing Manager (B2C) to own and scale our demand generation engine in a fast-paced, high-growth start-up/ scale-up environment. This role is hands-on and performance-driven, with a strong focus on paid and unpaid media channels (PPC, paid social, and affiliate marketing) to drive customer acquisition, improve conversion rates, and maximise ROI.Reporting to the Commercial Director - Consumer, you''ll play a key role in accelerating growth, working closely with internal teams and external partners to build, optimise, and scale B2C digital campaigns.About the RoleOwn and execute B2C demand generation strategy across paid digital and unpaid channelsPlan, launch, optimise, and scale PPC campaigns (e.g. Google Search, Display, YouTube)Manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn and others as relevantDevelop and grow a high-performing affiliate marketing programme, managing partners, networks, and performanceContinuously analyse performance and optimise campaigns to improve CPA, ROAS, conversion rates, and LTVManage digital marketing budgets effectively in a high-growth environmentTest, learn, and iterate - A/B testing creatives, landing pages, audiences, and messagingWork closely with brand, product, data, and commercial teams to align acquisition activity with wider business goalsGrow customer lifetime value with suitable initiatives/ programmes in collaboration with Product and other functionsManage age