Marketing Executive York 40,000 - 45,000 + benefitsKO2''s client is a technology-led business supplying advanced software tools to automotive OEMs. As the company continues to grow, they are expanding their in-house marketing function and are now looking for an experienced Marketing Executive to join their team in York.This is an office-based role with some flexibility for home working. The role benefits from close collaboration with the wider business, so candidates should expect to spend a significant proportion of the working week onsite.The role This position sits within a small, collaborative marketing team and reports directly into the Head of Marketing. The successful candidate will play a key role in driving digital marketing performance across multiple channels, bringing fresh ideas, insight and hands-on expertise.The focus is on B2B digital marketing within a technical environment. While prior automotive experience is not required, an interest in technology and the ability to quickly understand complex products is essential.Key responsibilities include:Managing and optimising PPC campaigns, with a focus on improving conversion rates and ROIDeveloping and executing SEO strategies to reduce reliance on paid channels over timeAnalysing performance across digital channels and using data to guide decision-makingCreating and repurposing digital content and marketing assets, including infographics, short videos, blog content, eBooks and similar materialsWorking with existi