Sales and Lead Generation ExecutiveLocation: Reading, Berkshire Office BasedPermanent£24,000 £28,000 + CommissionAbout 21st Century AVSince 1999, 21st Century AV has been helping organisations across the UK connect better with cutting-edge audio-visual (AV) solutions.We provide reliable, cost-effective AV systems for collaboration, presentation, and communication spaces. Trusted by leading brands such as Volkswagen, Volvo, and Maersk, we deliver projects of all sizes with a focus on quality and strong customer relations.The RoleWe are seeking a motivated and confident Sales and Lead Generation Executive to join our team in Reading.This role is ideal for someone eager to build relationships, generate leads, and learn the AV industry, while progressing towards full sales or account management responsibilities.Key Responsibilities:Build relationships and maintain a consistent sales pipeline.Make outbound calls and follow up on warm leads.Update and manage our CRM system accurately and consistently.Work towards individual and team KPIs to drive results.Participate in structured training to develop product knowledge and sales skills.Apply critical thinking to solve day-to-day challenges independently.The Ideal CandidateWe are looking for someone who is:Confident Comfortable speaking on the phone, video calls, and in-person.Coachable Willing to learn, take direction, and apply feedback.Organised Able to manage CRM updates and maintain attention to detail.Strong communicator Articul