Job Opportunity: Paid Media Specialist Location: Hethel, Norfolk (On-site) Salary: £28,000 per year Job Type: Full-time, Permanent Represented by: Gap Personnel About the Company Gap Personnel is proud to be recruiting on behalf of an exciting and fast-growing online confectionery brand based in Hethel, Norfolk. Since launching in 2019, the company has scaled rapidly, now shipping thousands of orders each week across the UK.Their headquarters includes dedicated areas for marketing, production, packing, and warehousing fostering a collaborative and energetic workplace where creative ideas thrive. The Role We''re seeking a Paid Media Specialist to lead performance marketing efforts across multiple platforms including Meta, Google Ads, TikTok, and SEO. This is a hands-on role ideal for someone analytical, innovative, and growth-minded. You''ll manage campaigns end-to-end testing, optimising, and scaling digital strategies to maximise ROAS and brand visibility.Reporting to the Marketing Manager, you ll bring insight, creativity, and data-driven decisions to the table while working alongside a passionate team to keep campaigns fresh and effective. Key Responsibilities Paid Social (Meta and TikTok): Plan, launch, and optimise growth-focused paid social campaigns Manage Meta Ads using advanced targeting, split testing, and performance tracking Report regularly on campaign performance (COA, CPC, ROAS, etc.) Recommend budget adjustments and strategic changes based on data insights