Job Title: Marketing Automation SpecialistLocation: Primarily Remote with Occasional TravelSalary: £35K - £40K DOEAre you ready to make a difference in the world of marketing? Do you have a passion for driving impactful campaigns through automation? If you''re excited about leveraging your expertise to support growth and engagement goals, we want to hear from you!We are on the lookout for a Marketing Automation Specialist to join our dynamic team. This is your chance to shine by executing high-performing campaigns and optimizing lead generation strategies. Embrace this opportunity to work with cutting-edge tools like Pardot and Marketing Cloud while making a real impact!What You''ll Be Doing:Design andamp; Execute Campaigns: Create and deploy sophisticated email campaigns and nurture streams using Pardot and Marketing Cloud.Optimise Lead Generation: Develop dynamic landing pages, forms, and content that convert leads into loyal customers.Data-Driven Strategy: Manage segmentation, ensure data hygiene, and analyze performance metrics to drive smarter marketing decisions.Continuous Improvement: Implement A/B testing and use performance analytics to refine campaigns and boost engagement.Ensure Compliance: Uphold best practices in data privacy and campaign quality (GDPR, CAN-SPAM, etc.).About You:You bring established experience in marketing automation, preferably in a B2B or recruitment context.You have proven expertise with Pardot and Marketing Cloud.You possess a strong underst