Head of Fundraising Innovation
Famous Through Innovation (internally known as FAME) is the strategic pillar that aims to embed a bold, insight-led innovation culture across ARUK to unlock new fundraising opportunities, expand our supporter base, and future-proof income. By scanning for trends, testing new ideas and products and scaling what works, this strategy will help drive the transformational growth needed to reach our income target by 2030. The Head of Fundraising Innovation is responsible for the development and delivery of the 5-year strategy across fundraising product innovation. They are responsible for the leading the Fundraising Innovation team in strategic development, testing and scaling of innovative fundraising products, as well as the testing and optimisation of online fundraising to improve conversion, retention and lifetime value. Ensuring the team stay ahead of sector and digital trends, translating insight into practical product development that grows income and enhances supporter experience. Key Responsibilities: Fundraising and Marketing Strategy In collaboration with the Director of Supporter Led Fundraising and fellow FandM Heads, plan, implement and deliver the 2033 Fundraising and Marketing Strategy. Shapes and oversees the fundraising innovation programme, creating the systems, culture, and strategic direction needed to enable a sustainable pipeline of breakthrough ideas that drive long term income growth. Maintain a central and neutral position across Fundraising and Mar
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