Principal Software Engineer - FrontendLondon (Remote First - Occasional travel) Salary: £95,000 - £120,000 + equity + benefitsAn established, global technology business within the hospitality-tech industry is seeking a talented Principal Frontend Software Engineer to help build and scale cutting-edge digital solutions. This is a chance to work on greenfield projects - building new, scalable products that help venues create seamless, data-driven guest experiences from the ground up.What you''ll be doing:Set the technical vision and architectural direction for Front End systems, ensuring performance, scalability, and maintainability across complex products.Lead design and delivery of modern, component-based web applications built with TypeScript, React, and Redux, integrating seamlessly with cloud-based APIs and data pipelines.Collaborate with engineering, design, and product leadership to define long-term Front End strategy, coding standards, and UX/UI best practices.Mentor and guide engineers across multiple teams, fostering a culture of technical excellence, code quality, and continuous improvement.Partner with cross-functional stakeholders (Product, Data, Design) to translate user insights and business needs into elegant, performant digital experiences.Evaluate emerging technologies and frameworks to ensure the Front End stack remains innovative, secure, and aligned with company goals.Take ownership of mission-critical web initiatives, balancing architectural vision with pr