Senior CRM CoordinatorUp to £33,000 + bonus + benefitsLancashire (Hybrid - 3 days onsite per week)PermanentAbout the CompanyWe''re working with a leading UK luxury retailer specializing in jewelry, watches, and premium brand products. Established over 100 years ago as a family business, they now operate 80+ locations across the UK with a thriving e-commerce platform. They''ve seen significant growth and are particularly renowned for their exceptional customer experience and award-winning workplace culture.The RoleWe''re looking for a Senior CRM Coordinator to join a small, focused CRM team (3 people total) and take ownership of driving multi-channel CRM strategy forward. This role is perfect for someone ready to step up from a Coordinator level and take real ownership of campaigns, priorities, and strategic initiatives - without the pressure of line management.You''ll be hands-on with email, SMS, and direct mail campaigns, but the real excitement is in building lifecycle automation and customer journeys from the ground up. This is a new area for the team, so you''ll have genuine impact and the opportunity to shape how the business engages customers across their entire lifecycle.Key ResponsibilitiesDrive CRM strategy across email, direct mail, and SMS channels, taking ownership of strategic initiatives and campaign roadmaps.Spearhead lifecycle and automation campaign development, building customer journeys from scratch including welcome series, win-back campaigns, re-engagemen