Mastek is seeking an experienced Senior Content Designer to join our growing User-Centred Design (UCD) practice. This role focuses on designing clear, engaging, and effective content that meets user needs across public and private sector projects. As a Senior Content Designer, you will collaborate with service designers, interaction designers, and researchers to create and refine content strategies. You will be expected to lead content projects, mentor and line manage junior designers, and ensure that content aligns with both client objectives and user-centred principles. This role may also include working on live projects within multidisciplinary teams, shaping content strategies, and ensuring the delivery of high-quality content. Key responsibilities: Content Design Leadership and Strategy Contribute to the creation of user-centred content strategies for services and products, ensuring content is clear, consistent, and accessible. Work closely with service designers, user researchers, interaction designers, and other specialists to develop content that meets both user needs and business goals. Ensure content aligns with style guides, accessibility standards, and GDS/NHS service design principles where applicable. Identify content gaps and opportunities within projects and provide recommendations for improvements. Shape and maintain content models, ensuring consistency and scalability across large services or product ecosystems. Collaborate with teams to test content w