The Head of Marketing will oversee the development and execution of effective marketing strategies within the business. This London-based role requires strong leadership skills and a proven ability to deliver results.Client DetailsLeading events business in London who are looking for a new Marketing Lead.Description Plan and execute the company''s brand, marketing and data strategy, for new and existing products and services Plan a rolling three-year marketing plan and present to senior management Participate in senior management meetings and contribute towards strategic decision making Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement Set and manage an annual marketing budget Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance Manage external agencies providing PR, media, exhibition and design services Monitor and report on the effectiveness of all marketing campaigns Manage and control the company''s websites and social media channels Maximize the use of data in driving strategy and communicating with customers Review and react to changes in market, trends, competitors and adapt marketing activities accordingly Identify new business opportunities Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulatedProfile Bachelor''s degree