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Permanent

Website and CRM Manager

London
money-bag 45000.00-45000.00 Annual
2977723212
Posted 3 days ago

Are you an experienced digital professional passionate about delivering seamless website experiences and optimising customer journeys? This successful and well-established luxury travel company is looking for a talented Website and CRM Manager to join their dynamic marketing team!About the Role:As the Website and CRM Manager, you will play a key role in managing both company website and eCRM customer journey. You will oversee the operational aspects of website content, ensuring it''s up-to-date, technically sound, and optimised for search. You will lead website management projects, ensuring functionality, performance, and user experience are always at their best. Additionally, you will collaborate closely with the Head of Marketing to develop and execute CRM strategies aimed at customer retention, prospect acquisition, and conversion.What You''ll Be Doing:Website Management:Oversee operational efficiency and website updates in collaboration with our website agency.Manage website bugs and development roadmaps, ensuring smooth project progression.Ensure website security in partnership with external agencies and developers.Lead content updates, working closely with copywriters, content creators, and the wider marketing team.Customer Journey Optimisation:Collaborate with the Head of Marketing to analyse and improve the digital customer journey.Run A/B and multivariate tests with our CRO agency to optimise the conversion funnel.Oversee CRM and website agencies to implement custome

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