Sales Manager
Location: Cardiff (Hybrid Working)
Salary -40,000 basic | OTE up to -50,000
Contract: Permanent, full time

Yolk Recruitment is supporting a growing and ambitious business in Cardiff with the search for an experienced and driven Sales Manager.

This is a hands-on leadership role within a high-performing sales function, managing a team focused on generating and qualifying warm leads for specialist insurance advisors.

You''ll lead from the front in a fast-paced, data-driven environment-coaching in real time, identifying development opportunities, and holding your team accountable to high standards. If you thrive in a sales environment, love getting stuck into performance data, and enjoy developing people to hit and exceed targets, this could be a great next step.

Key responsibilities include:

• Leading, coaching and motivating the lead generation team to drive high-volume, quality referrals
• Monitoring real-time performance data to identify trends and coach accordingly
• Building strong working relationships with sales agents to support conversion goals
• Coaching through live call listening-developing tone, objection handling, call structure and pace
• Delivering structured 1:1 coaching sessions, performance reviews and team huddles
• Managing team campaigns and directing focus to the most impactful activity
• Analysing call-to-connect, connect-to-hand-off, and conversion rates to target coaching
• Supporting Team Leads and Assistant Managers with their leadership development
• Creating a positive, collaborative team culture both in-office and remotely
• Maintaining performance standards across hybrid teams via MS Teams and internal systems

What You''ll Bring

Essential experience:

• At least 2 years in a fast-paced telesales or contact centre environment
• A minimum of 2 years in a sales or performance management role
• Strong track record of coaching and improving performance through real-time feedback
• Highly confident using live data and KPIs to identify trends and drive change
• Proven experience managing multiple campaigns and setting strategic direction
• Resilient and proactive, able to hold teams accountable while supporting their development
• Excellent communication skills and the ability to lead both office-based and remote staff
• Strong organisational skills and ability to juggle multiple priorities
• Motivated, professional and passionate about hitting targets and developing talent

Desirable:

• Experience in an FCA-regulated environment
• Working towards CII or IFS qualifications
• Familiarity with managing conversion rates and campaign-specific KPIs
• A strong commitment to personal development and team culture

What You''ll Get in Return

• Basic salary up to -40,000
• OTE of up to -50,000
• 34 days holiday (including bank holidays)
• Full private health insurance (Bupa)
• Income Protection cover
• Pension plan
• Extra day off on your birthday
• Enhanced maternity and paternity leave
• Hybrid working with flexible hours
• Career development and progression opportunities
• A fun, supportive, and ambitious team environment