Head of SalesLocation: Letchworth, Herts - Office-based with some field travel across England and WalesSalary: Competitive basic salary, plus uncapped bonusJob Type: PermanentAbout the Business:This family-run business is built on care, respect, and craftsmanship, and is on an ambitious journey to double in size while remaining true to its core values - empowering customers through education, trust and high quality products.The Opportunity Head of Sales:Reporting directly to the Managing Director, the Head of Sales will lead the commercial transformation, unifying internal and field teams, and embedding a high-performance, coaching-led culture. This is a true opportunity to shape the sales function at a business poised for significant growth, with direct influence on strategy, revenue, and customer experience.About the role: Monday to Friday, 08 00Competitive base salary with uncapped bonus and profit-sharing potentialClear progression to Commercial DirectorOpportunity to transform a business while maintaining a values-driven cultureSenior leadership position with genuine strategic influence Key Responsibilities: Define and execute the commercial strategy, aligning teams behind a consultative, trust-based sales approachDevelop new channels, partnerships, and digital pipelines to drive growthLead, mentor, and inspire sales managers and teams, embedding accountability and capabilityImplement data-driven performance management, CRM processes, and territory strategiesCollaborate