Technical Sales Representative - Cranes and Lifting Equipment Location : Shropshire Work Pattern : Full-time Permanent Salary : 45,000+ per annum + Commission Are you a driven sales professional with technical expertise in cranes and lifting equipment? Join our team and help deliver innovative lifting solutions to clients across construction, industrial, and logistics sectors Responsibilities Build and maintain strong client relationships Provide expert advice on cranes, hoists, and lifting accessories Deliver technical presentations and close sales deals Ensure compliance with industry standards (LOLER, PUWER) Profile Experience in technical sales for cranes or lifting equipment Knowledge of overhead cranes, gantry cranes, hoists, and lifting accessories Excellent communication and negotiation skills Benefits 45,000+ base salary + Attractive commission structure Pension scheme 25 days annual leave + bank holidays Laptop and mobile phone provided Ongoing training and development