National Account Manager – Off-Trade (Grocery Focus)

Hybrid | Premium Craft Beer | £55,000–£65,000 + Bonus + Benefits

This fast-growing and flavour-obsessed craft beer brand is on a mission to bring bold, beautifully balanced brews to the masses – and they’ve built a cult-like following in both the on- and off-trade as a result. With new listings secured and huge ambitions for the future, they’re now looking for a commercially sharp National Account Manager to drive growth across the grocery channel.

The Opportunity

You’ll be the go-to commercial lead for grocery customers – owning key accounts, developing JBPs, and unlocking new opportunities within the off-trade. Reporting into the Sales Director, you’ll play a vital role in shaping the brand’s off-trade strategy, building long-term relationships with buyers, and helping the business scale sustainably and creatively.

This is a high-impact role where your voice will be heard, and your wins will be felt across. the business.

Key Responsibilities

• Full P&L ownership for major grocery and high-volume off-trade accounts
• Build and deliver customer-specific JBPs and promotional strategies
• Lead commercial negotiations, range reviews and NPD pitches
• Collaborate with marketing, operations and production to ensure customer excellence
• Identify and convert new business opportunities in the wider off-trade
• Deliver against ambitious growth targets while protecting brand equity

About You

You’re an experienced National Account Manager with a strong track record in the off-trade – ideally managing grocery customers like Tesco, Sainsbury’s, Waitrose or Ocado. You combine commercial acumen with a deep love of brand – and you’re excited to play a hands-on role in the next chapter of a challenger brand''s growth story.

The Must-Haves

• Proven off-trade experience, ideally within grocery
• Passion for premium, craft or FMCG brands
• Strong commercial and negotiation skills
• Entrepreneurial mindset – proactive, solutions-focused, and adaptable
• A genuine love of great beer is a bonus

Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

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