Senior Marketing Executive - Mass Fundraising Acquisition
Are you ready to lead transformative multi-channel marketing campaigns and make a real impact in the fight against heart and circulatory disease? Join our highly ambitious team and help deliver sector-leading, inspirational, and high-performing multi-channel marketing campaigns. Your work will inspire new and existing supporters, engage communities, and drive forward our mission to make a world where everyone has a healthier heart for longer. About the Role As a key member of our Mass Fundraising Marketing Acquisition team, you ll play a vital role in developing, delivering, and managing customer acquisition strategies in a team that manages a diverse portfolio of income-generating products and propositions. These include our regular giving programme, lottery and raffle activities, legacies, and events and community fundraising. You''ll help drive performance and innovation across your product area. You ll manage campaigns across a range of media channels including TV, digital, audio, PPC, and social, ensuring we reach and inspire audiences effectively. You''ll be: Leading the delivery of high-impact acquisition campaigns across multiple channels Collaborating with BHF s lead creative and media agencies on large-scale and always-on campaigns Monitoring and optimising campaign performance to maximise results Supporting the development of new propositions and creative approaches to supporter engagement This role may require some travel across the U.K. to attend sta
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