The role focuses on leading and executing content-driven marketing campaigns that support member engagement, acquisition, and communications goals. It involves cross-functional collaboration, content creation across multiple channels, and data-led performance optimisation.Client DetailsRenowned membership based in central LondonDescriptionDevelop and maintain a content strategy to meet engagement, acquisition, and communication goals.Plan and schedule content across channels including website, social media, email, events, and partner platforms.Lead end-to-end content-led campaigns-from planning to performance review.Produce and manage content assets like podcasts, webinars, blogs, reports, and newsletters.Collaborate with another Marketing Specialist to optimise content for diverse audiences and channels.Expand content reach through partnerships, influencers, and industry publications.Support SEO and keyword strategy implementation across digital content.Analyse content performance using KPIs and adjust strategy based on insights.ProfileProven experience managing integrated, content-led marketing campaignsStrong project management and organisational skillsAbility to work with and influence multiple internal and external stakeholdersCreative thinker with attention to detail and a drive for innovationExcellent copywriting, proofing, and communication skillsSkilled in marketing data analysis and performance reportingHands-on experience with CRM, CMS, and marketing automation too