Marketing Manager Location: Worcestershire - Hybrid WorkingSalary: £40,000 - £45,000 Role Overview SF Recruitment are seeking a dynamic and strategic Marketing Manager to lead brand growth and visibility for a UK-based SaaS company specializing in recruitment technology. This role is ideal for a hands-on marketer who thrives in a collaborative environment and is passionate about driving B2B lead generation, brand positioning, and thought leadership. As a key member of the team, you will develop and execute multi-channel marketing strategies, manage digital campaigns, and create compelling content that resonates with target audiences across sectors such as care, education, and professional services. Key ResponsibilitiesMarketing Strategy and Leadership Design and implement integrated marketing strategies to boost brand awareness and generate qualified B2B leads.Align marketing efforts with commercial goals in collaboration with leadership and sales teams.Establish the company as a thought leader in the recruitment technology space through consistent and innovative messaging. Campaign Management Plan and execute digital marketing campaigns across PPC, email, social media, and other platforms.Collaborate with external partners (e.g., SEO agencies, content creators) to enhance digital performance.Manage campaign calendars to ensure timely and strategic execution. Content and Thought Leadership Create and commission high-quality content including blogs, whitepapers, case studies