This pivotal role is responsible for generating qualified new business opportunities, nurturing prospects, and driving early-stage sales pipeline growth. You will be the first point of contact for potential clients, introducing them to our solutions and preparing leads for handover to the wider sales team.This role requires a confident communicator with a natural ability to build rapport, identify business opportunities, and articulate technical product benefits in a clear and accessible way. You''ll work closely with Marketing, Technical, and Sales teams to develop targeted outreach campaigns and leverage market intelligence to maximise pipeline quality and conversion potential.Key Responsibilities:Execute intelligent, targeted prospecting activities to engage new accounts and generate Sales Qualified Opportunities (SQOs).Own and maintain an active sales funnel, ensuring daily routines for lead generation, qualification, and follow-up are embedded and effective.Collaborate with Marketing to research and prioritise ideal customer profiles, building and maintaining a robust pipeline of prospects.Craft and implement outbound outreach strategies across multiple channels (email, calls, social media) to drive initial interest and discovery conversations.Align outbound activities with inbound marketing campaigns to maximise market engagement.Develop and refine your understanding of technical products and solutions to effectively communicate their value proposition.Build and maintai