Your New RoleWe''re looking for a Senior Data Scientist to lead the development and application of advanced analytics and machine learning techniques that answer complex business questions and drive strategic decisions. You''ll work closely with data engineering and business teams to design models and analytical solutions that improve customer experience, optimise operations, and support financial and strategic planning.This role combines technical expertise with leadership responsibilities, including mentoring analysts and engineers, translating insights into actionable recommendations, and ensuring data science practices align with organisational goals.Key ResponsibilitiesCustomer Insights: Build churn prediction models, apply clustering and segmentation, and use NLP for sentiment analysis to improve service quality and retention strategies.Operational Performance: Develop forecasting models for network demand, implement anomaly detection for outages and latency, and create predictive maintenance solutions to reduce downtime.Efficiency andamp; Planning: Optimise field operations through predictive scheduling and route planning, support inventory forecasting, and identify fraudulent or abusive usage patterns using ML techniques.Financial andamp; Strategic Analysis: Deliver cost-to-serve models, profitability analysis, and scenario modelling to guide investment and regulatory decisions.Geospatial Analytics: Apply spatial modelling and visualisation techniques to support netwo