OverviewOur Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact

Reporting to the Global Partner Marketing Lead - Acquisition, you will own the strategic growth of our inbound lead activity, targeting prospect Accountant and Bookkeepers to deliver high intent leads. You will be accountable for delivering measurable results across the entire acquisition funnel, from initial awareness to qualified partner conversion. You will work cross-functionally with teams across multiple markets, including Sales, Regional Marketing, Performance, Lifecycle and CRM, Product Marketing, Social, Creative, and Events teams, and utilise product and market subject matter experts to launch campaigns that deliver against global targets. You will take full ownership of inbound lead growth strategy, driving both volume and quality improvements through systematic testing, optimization, and cross-functional collaboration.

What you’ll do

Strategic Growth Planning and Execution

Own end-to-end growth strategy for Accountant and Bookkeeper partner acquisition across multiple markets

Drive measurable growth in qualified lead volume and quality through rigorous A/B testing and an experimental approach across all campaign touchpoints.

Test and validate new channel opportunities based on emerging technologies, market shifts, and competitive intelligence (for example MTD audiences in the UK)

Connect global campaigns to business priorities and regional targets

Campaign development, own briefing and some execution

Design and execute growth-focused campaigns using systematic A/B testing and optimization frameworks

Build scalable acquisition funnels that drive consistent lead volume growth while improving qualification rates

Implement growth hacking techniques across multiple channels to accelerate partner acquisition

Lead cross-functional campaign strategy ensuring alignment between product marketing, regional marketing, and performance teams

Funnel Optimization and Performance Improvement

Enhance lead quality improvement through advanced segmentation, scoring, and nurturing strategies

Support conversion rate optimization across major touchpoints in the partner acquisition journey

Implement systematic testing protocols to continuously improve campaign performance and lead quality

Analyze funnel performance data to identify bottlenecks and growth opportunities

Cross-Functional Growth Leadership

Drive sales alignment through data-driven insights and optimized lead handoff processes

Champion growth mindset across partner marketing organization through training and knowledge sharing

Influence product and content strategy based on acquisition performance insights

Forecast and measure impact and recommend campaign improvements

Forecasting campaign performance / expectations

Establish and monitor KPIs to measure the success of campaigns

Transform reporting on campaign performance into insights for continuous improvement

Success looks like

A highly measurable and effective global Inbound Marketing programme

Targets for Qualified leads (SQLs) and New Productive Partners met in regions (revenue driving accountant and bookkeepers).

A smooth working rhythm established with Performance Marketing, Regional teams, Customer Engagement, Content Marketing, Sales Ops and Marketing Technology.

What you’ll bring with you

Track record of strong impact / revenue growth

Worked in global marketing function and high growth, competitive environment

Experience working cross-functionally across multiple time zones

Prev experience working with lead generation teams (performance marketing, SEO, CRO)

Experimental based approach

Worked in teams developing / enhancing multi-touch attribution systems.

Deep analytical, data-first mindset

Knowledge of marketing and sales tech and lead management processes

Strong CRM knowledge, preferably comfortable with Salesforce.

Growth mindset

Commercial focus and ability to calculate and articulate ROI

Ability to build collaborative relationships remotely and across timezones

Strong communication skills

Why Xero?Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn''t align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

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