Head of Social Media and Partnerships – REF1204

Ability to lead teams and football knowledgeOverview

We are a fast-growing, football-focused organisation passionate about engaging fans through exciting competitions, immersive content, and unique prizes. We operate at the heart of the football community, collaborating with influencers, podcasters, and partners to grow our reach and reward our fans with exclusive and unique prizes.Role Overview

We are seeking a dynamic and football-savvy

Head of Social Media and Partnerships

to lead our influencer engagement, social strategy, and partnership efforts. You’ll be instrumental in shaping our public voice, amplifying our brand through football podcasting and the influencer community, and driving awareness and engagement around our competitions and campaigns on Social Media.You will lead and manage collaborations with internal colleagues and external partners, in this fun and fast paced, football focused organisation.This is a brand new and key leadership role within our marketing team.Key Responsibilities

Lead the development and execution of a compelling, football-centric social media strategy across platforms (Instagram, TikTok, X/Twitter, YouTube, Facebook etc.)Oversee day-to-day content planning, storytelling, posting, and community engagementMonitor analytics and KPIs to continuously optimize performance and grow reach and engagementInfluencer and Podcaster RelationsIdentify, recruit, and manage relationships with football influencers, creators, and podcasters to co-create engaging, authentic contentDevelop and manage partnership campaigns with key football voices that align with our brand and marketing objectivesNegotiate and oversee partnership agreements and performance trackingPartnerships and Brand CollaborationsWork closely with brand and commercial partners to develop joint social activations and campaignsRepresent the organization in meetings and calls with podcast hosts, content creators, and external agenciesCollaborate with a growing marketing team of approximately 5 people, including the Head of Marketing, marketing assistants, designers, and video content creatorsMentor junior team members and ensure alignment on campaign delivery and messagingWhat We’re Looking For

You will relish the opportunity to work in a fun and fast paced environment where you will harness the spirit of the team and promote an upbeat, one team, mindset.Proven experience in a senior social media, partnerships, or influencer marketing role (within football, sport or entertainment)Deep knowledge and genuine passion for football—especially the UK game, with awareness of European and global leagues, culture, and playersStrong network or familiarity with the football content and podcast sceneTrack record of delivering high-impact social campaigns and managing creator/influencer relationshipsCreative thinker with a data-driven mindsetExcellent verbal and written communication skillsExperience managing a small team and working with external partnersBackground working in football media, betting/gaming, or fan engagement platformsExperience using social analytics and scheduling tools (e.g. Sprout, Hootsuite, Later)Video or audio content production experience a plusWhat We Offer

Competitive salary: up to £60,000 +++ DOEOpportunities to attend major football events and network within the industryA passionate and collaborative team cultureRemote-first working with flexible hoursRegular team socials and development opportunitiesTo Apply

Please send your CV and a cover note detailing relevant experience and why you’re the right fit for the role. Explain in detail your passion for football, who you support and why (don’t worry we will not discount you, we have a mixed supporter base here) and why football is the number one sport for you.Eligibility to Work in the UK

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