Digital Analytics Manager London (Hybrid) Up to 60,000 + BenefitsZachary Daniels are delighted to be partnering with a growing, customer-focused retail business that is investing heavily in its data and digital capability, to recruit a Digital Analytics Manager.This is a key role within the business, responsible for driving digital analytics strategy and enabling data-led decision making across marketing, ecommerce, and customer functions. You''ll take ownership of analytics platforms, lead on data integration initiatives, and play a central role in shaping how data is used to drive performance and growth.Benefits You''ll Enjoy:Salary up to 60,000 Hybrid working (2 days in London) Opportunity to shape and own digital analytics strategy Work closely with senior leadership and key decision makers Ongoing investment in data and technologyRole Responsibilities:Own and manage digital analytics capability across the business, with a focus on GA4 and GTM Manage external analytics partners, ensuring delivery aligns with business objectives Lead the development and execution of a centralised data strategy to support insight generation Drive marketing measurement across multiple brands, delivering insight into performance and ROI Develop and maintain dashboards and reporting using tools such as Power BI and Looker Lead initiatives around customer segmentation and performance marketing optimisation Oversee data accuracy, tracking, and implementation including GA4 optimisation and tag ma