JOB TITLE: Retail Manager LOCATION: Alderley Edge DATE WRITTEN: May 2026 ACCOUNTABLE TO: Retail Area Manager PRIMARY PURPOSE: To manage an Age UK Cheshire Charity Shop located in the Cheshire area, ensuring efficient and effective management of colleagues, volunteers, premises, sales, and stock to provide a high-quality retail service in relation to agreed performance targets. To achieve the maximum potential of funds for Age UK Cheshire by achieving charity retail standards and community engagement. To ensure all appropriate standards of security and health and safety are met. To organise and manage the day-to-day operations of the store including effective communication with the Head of Retail and reporting of relevant data. Main Duties: 1. To ensure that the Age UK Cheshire Charity Shop achieves required standards of performance and agreed sales targets: Maximisation of sales through stock rotation, correct pricing, brand awareness and merchandising, to use the full potential of the stock available to you. To gain Gift Aid on eligible donations to Age UK Cheshire to maximise funds for the charity in line with HMRC guidelines. This includes signing up new donors to the scheme and selling stock accordingly. Responsible for managing, training, and developing the Assistant Retail Manager to achieve pre-set objectives. Support, train, and coordinate the work of volunteers in the shop as required. Working with the Assistant Retail Manager to ensure that the shop complies with