Brand Manager
Purpose of the Role: We are seeking a proactive and enthusiastic Brand Manager to support the execution of marketing strategy and tactics aimed at driving long-term growth. This role is perfect for someone with marketing experience who enjoys working in a fast-paced environment, is a strong communicator, and has a passion for building impactful brands. Key Responsibilities: Support the Brand Controller in the development and execution of brand plans, including consumer and customer insight, competitive analysis, pricing, and promotional activities. Assist in managing new product development projects from concept to launch, ensuring successful in-market execution. Collect, analyse, and interpret market trends, consumer behaviour, and competitor activity to identify growth opportunities. Collaborate with commercial teams to design activities that attract and retain customers. Use consumer insights to inform communications strategies, including influencer programmes and digital content. Manage projects and timelines for product launches and marketing initiatives, coordinating internal and external stakeholders. Monitor brand performance, calculating profitability and key metrics for each category and project. Maintain digital presence across social media and web channels, ensuring consistent and optimised content. Manage marketing budgets, including purchase orders, reconciliations, and reporting. Keep brand resources and documentation up to date. Key Relationships: Internal
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