Description The Client Mars Wrigley is the world''s leading manufacturer of chocolate (including Snickers, Galaxy, and MandMs) chewing gum (Extra), mints, and fruity confections (Skittles). EssenceMediacom has worked with Mars for many years in many key markets and we have a very strong relationship with them - we work very closely not just with the Mars Communication and Marketing teams in Europe but across their total business. One of Mars'' key pillars is ''Mutuality'' which is reflected in the way they work with us as an agency partner. We are incredibly proud of the work we have done with Mars in driving growth for their brands and this has been recognised with a host of awards - including Media Week, Campaign, and Cannes. We believe these awards are a testament to how closely we work with Mars and our integrated approach, both within EssenceMediacom and working in partnership with other agencies. Mars is embarking upon a transformation of their communications, moving away from their legacy model of mass-reach broadcast-led marketing. Future growth will be driven through a sophisticated understanding of audiences, their growth potential, and the ability of content and communications to target audiences at different stages of their consumer journey with relevant messaging in service of driving outcomes.The Role As an audience planning director you''ll be at the heart of Mars Wrigley''s evolution to intelligent reach on Mars. Under the legacy model we built systems wh