CRM Automation Specialist Job Ref: 3471 Division, Department: CU Corporate Services Limited (CUCS), Marketing - Web and Digital Marketing Salary: Competitive starting salary range from £35,574 up to £40,435 per annum (dependent upon experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered Mode: Permanent, Full Time Do you have a passion for CRM automation and creating personalised, data driven experiences? We''re looking for a CRM Automation Specialist to help transform how we engage with students and deliver seamless, omni channel journeys across the student lifecycle. As the technical lead for CRM marketing automation, working closely with creative campaign teams and technical product owners. You will design and optimise automated journeys in Salesforce Marketing Cloud, leveraging tools like Journey Builder, Email Studio, Automation Studio, and SQL to deliver the right message at the right time. You will use engaging content, behavioural triggers, and segmentation to drive recruitment, conversion, and retention, while ensuring compliance with data governance and GDPR. With direct involvement in this role, you will champion best practices, troubleshoot workflows, and explore advanced features like Salesforce Einstein to enhance campaign performance. Key Responsibilities Build and optimise automated journeys across the student lifecycle. Drive personalisation strategies using CRM data and behav