Do your skills shine in managing both B2B and B2C social media?This brand-new Social Media Manager role is your opportunity to lead and energise Travel Counsellors'' social media strategy and execution - owning decisions, making a real impact, and using your expertise to grow audiences, boost engagement, and deliver results that matter.Working with the wider marketing team, you will define how we use social media to improve our brand reach, engagement and sentiment, increase audience bases, generate leads, and support our commercial partnerships.Responsibilities OverviewThis Social Media Manager role involves varied responsibilities, including:Create a social media strategy to support the achievement of business objectives, with a clear platform and content strategy and associated KPIs for each of our core audiences (leisure customers, corporate travel buyers, potential new TCs, and colleagues).Support the TC Engagement team to empower and support Travel Counsellors in optimising their own social media presence through education, best practice sharing, and the creation of easily customisable assets and campaigns.Develop and implement scalable frameworks for franchisees to collaborate on social campaigns, share UGC, and amplify content across their own channels.Support the evolution of our brand narrative.Define and drive social media KPIs.Continuously test and optimise content, ads, and campaigns based on data insights. Company Benefits Competitive salary + annual bonusFlexib