Biddable Business Director
Job Description
Our client is a recent and exciting win which includes multiple brands across different verticals including food and nutrition, pet and confectionary. The role is across biddable channels, with a focus on programmatic and it will cover 50+ European and Central Eurasian markets.You will drive the biddable strategy and tactical execution across the account, set the operational processes and best practices across all disciplines and bring in innovation and transformation on the account. You will also be responsible for ensuring implementation and optimization goals are managed and delivered efficiently and to a high standard.The role requires experience in leading a large team of biddable specialists, fostering a culture of excellence and people. You should be adept in translating the big vision into practical, actionable steps for your team, while also helping to translate tactical tests and pilots back into the overall vision. You will be responsible for a key part of the account so will need to strike the right balance of attention to detail and top level communication.Responsibilities
Strategy and Media Planning
- Develop biddable strategies, ensuring implementation is actioned to a high standard across the team. The focus will be on programmatic to start with, but there is space to grow the scope into paid social and paid search disciplinesStrategy and Media Planning
- Lead upfront media planning and strategic responses to global briefsStrategy and Media Planning
- Identify, scope and propose relevant new biddable opportunities that are aligned to broader business goalsStrategy and Media Planning
- Represent biddable/ programmatic confidently and expertly in client meetings and leadership forumsStrategy and Media Planning
- Lead quarterly reviews and strategic updatesStrategy and Media Planning
- Hold platform partners to account on client service, performance, and innovationLeadership
- Build strong client relationships and present clear, strategic thinkingLeadership
- Support and guide local market activation teams, aligning with global strategiesLeadership
- Coach mid-level talent, support their growth through feedback and trainingLeadership
- Maintain high standards of delivery, process, and performanceLeadership
- Act as a visible and supportive leader, set the tone for a high-performing and inclusive cultureLeadership
- Recognise team wins and create an environment where people feel valued and motivatedLeadership
- Act as a role model for behaviour, quality and professionalismData and Insights
- Ensure the team can interpret, action, and communicate insightsData and Insights
- Translate data and insights into clear, actionable media optimisations and recommendationsOperations
- Implement processes that ensure quality team output, including campaign planning and QAOperations
- Own and reinforce Financial Quality Assurance processes within the teamOperations
- Continuously review team ways of working, improve team efficiencies and team wellbeingOperations
- Collaborate with internal teams to remove blockers and support cross-functional initiativesOperations
- Develop media investment frameworks across channelsOperations
- Set and run testing agendas to inform media recommendationsOperations
- Apply test learnings to optimise performance and guide planning cyclesQualifications
Extensive experience in digital channels with a focus on programmatic, strategy, team management, and client serviceA proactive leader who champions best practice and operational excellenceComfortable navigating complex clients and large projectsA strong collaborator who brings people together to solve problems and deliver great workAdditional Information
Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;WORK YOUR WORLD
opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.REFLECTION DAYS
- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.HELP@HAND BENEFITS
24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.FAMILY FRIENDLY POLICIES
We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.FLEXIBLE WORKING, BANK HOLIDAY SWAP
and BIRTHDAY DAY OFF
You are entitled to an additional day off for your birthday, from your first day of employment.Full details of our benefits will be shared when you join us!Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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