Senior Digital Analyst London or Leeds, Outside IR35, £350 - 400/day This is an opportunity to join a busy digital analytics function at a time when they are delivering a high volume of GA4, GTM and Looker Studio projects for a major programme of work. You will step into a team that is looking for someone who can hit the ground running across analytics, reporting and measurement. The Company They are a well-established digital agency with strong expertise in data, digital performance and analytics. The team works closely with internal stakeholders across paid media and digital channels. They operate a collaborative environment with a small analytics team of around eight people. While not heavily client facing, there is scope for this to evolve depending on project demands. The Role and Deliverables Build Looker Studio dashboards to track paid media performance across channels such as LinkedIn, Facebook and Google Ads. Work with GA4 data across web and campaigns, identifying key metrics and pulling data into dashboards. Implement and refine event tracking using GTM, ensuring accurate data capture for reporting. Support internal stakeholders with insights on media spend, leads generated and digital performance trends. Your Skills and Experience Strong hands-on experience with GA4 data across web and campaign measurement. Confident using GTM for event tracking, validation and troubleshooting. Solid capability in Looker Studio, including building dashboards and blending data. Fa