CRM Manager - 12-Month FTC Hybrid (3 days in office) My client is looking for a CRM Manager to take full ownership of CRM testing, lead generation and conversion strategy for a fast-paced, multi-brand business. This is a 12-month maternity cover opportunity within a collaborative marketing team that values creativity, agility and results. The successful candidate will have the freedom to test, learn and optimise while shaping how the business connects with customers across multiple brands. Key Responsibilities:Own CRM testing and optimisation across the customer journey (A/B, multivariate, segmentation).Drive lead generation and conversion through data-led CRM campaigns.Track key metrics and performance data to inform strategy and reporting.Collaborate with marketing, digital and commercial teams to deliver tailored CRM journeys.Manage and evolve CRM tools, including Salesforce.Champion a results-first mindset with a clear commercial focus.About You:Proven experience in CRM or campaign management, ideally in a multi-brand, agency or consultancy setting.Strong track record in lead generation and conversion campaigns.Hands-on experience with CRM platforms such as Salesforce, Mailchimp or Campaign Monitor.Analytical thinker with the ability to translate data into actionable insight.Proactive, collaborative and commercially minded.If you''re passionate about using CRM to drive engagement and commercial growth, please get in touch to find out more.At Gleeson Recruitment Group, we