This role is focused on owning key areas of the customer journey, including account management, authentication, and user profiles. It plays a central part in delivering secure, seamless, and personalised user experiences across multiple digital platforms.You''ll take ownership of the IAM product roadmap, ensuring robust and scalable authentication and authorisation across all user journeys. As the business continues to enhance its personalisation capabilities through a Customer Data Platform (CDP), you''ll collaborate closely with cross-functional teams to ensure strong identity foundations are in place to support these initiatives.You''ll also lead the evolution of the "My Account" experience, supporting personalised journeys, loyalty features, and a user-centric design approach.This is a permanent, hybrid role based in the UK.What you''ll be doingOwn and manage product backlogs, roadmaps, and KPIs aligned to identity management strategyLead Agile ceremonies and support iterative, value-driven deliveryMaintain a prioritised backlog of EPICs and user storiesDefine and evolve the roadmap for authentication and account managementDeliver secure, scalable, and user-friendly identity experiencesEnhance the "My Account" area with a focus on usability, trust, and flexibility for personalisation and loyaltyChampion UX and accessibility best practices to create inclusive, frictionless experiencesCollaborate with security, legal, customer service, and analytics teamsUse data, insights,