Overview

Digital and Social Media Manager - Vice President at Citi. Role within the Communications team of Enterprise Services and Public Affairs to support reputation management and drive engagement on Citi’s social media and digital channels. You will work with senior leadership and partners throughout Global Communications and businesses, across functions, to support larger communications goals and content management, process management, measurement and social listening.This is a high energy, hardworking and affable team that values colleagues who can anticipate what needs to get done and act accordingly, are quick thinkers and can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and thoughtful work product. We always bring a client service attitude to our work and strive to be energetic and maintain a good sense of humor.What you’ll do

In partnership with the Head of Digital Content and Social Media, develop and drive Citi’s social media and digital content strategyWork with the team to advance Citi’s core communications goals and objectives across social and digital channelsAssist in development of content and/or content strategy to support core social media campaigns across corporate and executive channelsSupport content management on Citigroup.com, liaising between technology and communications, marketing or business stakeholders to make regular content updates, support core initiatives and execute campaigns on the websiteAct as a day-to-day lead for reputation management on social media, using social listening tools to identify trends and opportunities relevant to Citi and monitor key issues and conversationsCoordinate content scheduling and publishing across corporate social channels using content management tools, partnering with internal stakeholders to identify overlaps and gaps across business units or initiativesProvide guidance and counsel on content distributionWork with stakeholders to create custom web experiences surrounding key events and activations, balancing new requests with existing priorities and firmwide initiativesAssist in sourcing and developing creative assets for optimal use and performance across channels, partnering with creative and media teams when neededSupport digital and social media elements of live and virtual events in partnership with PR, production and digital teamsUse metrics reports and monitoring to continually adapt and improve Citi’s social media and web presenceStay knowledgeable about new trends, best practices and opportunities in social/digital space, identifying white space and opportunities for CitiMaintain brand voice consistency across business units and activationsPartner with Communications leadership and teams to inform and advise on ongoing work and opportunitiesAssess risk in business decisions, safeguarding Citi’s reputation and assets, driving compliance with applicable laws, rules and regulations, and escalating control issues with transparencyWhat we’ll need from you

Knowledge of communications or marketing with significant responsibility, preferably in a large and complex organizationExtensive knowledge of social media channels and platformsAbility to distill complex subject matter into easily understood digital contentAptitude for developing and shaping compelling content for internal and external audiencesAbility to adapt content across social and digital channelsSubject matter expertise in social media platforms and trendsStrong grasp of social listening and social media issues managementExperience interfacing with technical rolesKnowledge of SEO and Generative SEO fundamentalsFamiliarity with content management tools such as SprinklrGeneral understanding of AI tools and their application in CommunicationsStrong attention to detailProven ability to implement initiatives and drive projects forwardStrong written, verbal and interpersonal communications, including tact, diplomacy, and ability to influence senior executivesIntegrity, maturity, dependability and positive professional attitudeTeam player with ability to motivate others and work in a matrixed organizationExcellent organizational and project management skillsExperience delivering high-quality work in a fast-paced and dynamic environmentEducation

Bachelor’s degree in business management, communications, marketing or related fieldCritical Competencies

Oral CommunicationWritten CommunicationSocial ListeningContent StrategyMeasurement and AnalyticsProject ManagementRelationship BuildingResults OrientationStrategic OrientationWhat we can offer you

We work hard to have a positive financial and social impact on the communities we serve. Citi puts employees first with best-in-class benefits to be well, live well and save well. London-based role with hybrid working (up to 2 days at home per week) and competitive base salary, plus benefits such as:Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenureDiscretionary annual performance-related bonusPrivate medical insurance packagesEmployee Assistance Program and Pension PlanPaid Parental LeaveSpecial discounts for employees, family and friendsAccess to learning and development resourcesInclusive workplace culture that supports employees being their whole selfIf Citi sounds like the right fit, apply to discover the true extent of your capabilities.Job Family Group: Communications and External RelationsJob Family: Communications ManagementTime Type: Full timeEmployment type: Full-timeJob function: Marketing and SalesIndustries: Banking, Financial Services, and Investment BankingEEO statement and accessibility information available on Citi’s site.

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