Job title: German speaking Loyalty Specialist - Germany and Benelux Job type: Permanent/Full time Location: London Working pattern: Hybrid (3 days in the office, 2 days WFH) Salary: up to 48,000/YearWe''re supporting a world-renowned global lifestyle brand in their search for a German speaking Loyalty Specialist to join their European team, focusing on the Germany and Benelux regions. This is a fantastic opportunity for someone with a strong CRM or loyalty background who''s ready to own regional strategy and execution - bringing a customer-first approach to a brand that values both tradition and modern thinking.About the Role: You''ll play a key role in launching, developing, and executing the loyalty marketing strategy for Germany and Benelux, ensuring customers receive best-in-class experiences across all channels. Reporting to the Loyalty and CRM Lead, you''ll work cross-functionally with European cluster teams, global teams, and local market stakeholders.Key Responsibilities:Develop and deliver a regional loyalty marketing plan to drive member acquisition, engagement, value, and retention.Define locally relevant member propositions, benefits, and rewards in line with brand equity and market insights.Improve the member experience by identifying ways to reduce friction in reward activation and increase active engagement.Ensure loyalty communications and activations are integrated into wider cluster marketing and GTM (Go-to-Market) plans.Act as an internal ambassador for loy