Digital Marketing Specialist

Digital Marketing Specialist. A global Digital Marketing agency are looking for a Digital Marketing Specialist to join the team. This is a 100% remote position starting on a temp to perm basis.

The Digital Marketing Specialist will be a creative and data-driven Digital Marketing Specialist who will design and deliver engaging, high-impact digital experiences that drive brand awareness, customer acquisition, and measurable business growth.
This Digital Marketing Specialist role blends UX thinking, AI-powered content creation, and performance marketing expertise to maximise campaign impact and efficiency.

Key Responsibilities
Content Creation, UX & Experience Design

• Create and optimise engaging digital content, including video, blogs, emails, landing pages, and social media
• Leverage AI tools to generate, refine, and scale content while maintaining brand voice and quality
• Develop effective prompts and workflows for AI-generated content
• Collaborate on UX and customer journey design to improve engagement and conversion
• Ensure brand consistency across all communications

Campaign Strategy & Optimisation

• Plan, execute, and optimise integrated, multi-channel marketing campaigns
• Use data insights to inform audience segmentation, targeting, and messaging strategies
• Set KPIs and continuously optimise performance to maximise ROI

Automation & Innovation

• Implement AI and marketing automation solutions to improve efficiency and scalability
• Test new tools, formats (e.g. video), and approaches to enhance campaign performance

Paid Media & Performance Marketing

• Manage paid digital channels (Google Ads, PPC, paid social) across the full campaign lifecycle
• Manage budget allocation and forecasting

Collaboration & Growth

• Support PR and broader customer journey initiatives
• Collaborate cross-functionally and mentor a Campaign Executive

The Digital Marketing Specialist will need:

• Proven experience in campaign or demand generation roles (SaaS, tech, or B2B preferred)
• Strong content creation skills, including experience with video and AI-assisted production tools
• Understanding of UX principles and customer journey optimisation
• Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce)
• Strong Google Ads and analytics expertise
• Strong copywriting, creative thinking, and project management skills
• Commercial awareness with experience managing KPIs and budgets

The Digital Marketing Specialist will start on a temp to perm basis, -20-24ph depending on experience. The role will progress to a permanent position, likely -45-50k for the right candidate. You will need to supply your own computer whilst temp to perm.

Proactive People is an employment agency and employment business