Mobile Marketing Executive
Join an award-winning and leading iGaming brand and join their growing team to help them drive next-level growth.I am seeking a Mobile Marketing Executive with a proven track record in performance-based campaign management experience. You''ll collaborate with talented marketing teams across the UK and other key markets to deliver high-performing, measurable results. Key ResponsibilitiesPlan, optimise, and report on mobile campaigns across channels such as App-to-app Display, Mobile DSPs, Apple Search Ads, Google, and Meta App Campaigns.Partner with Digital Marketing Managers to deliver and execute winning strategies across monthly, quarterly, and annual cycles.Monitor performance KPIs including growth, conversion rates, CPA, and LTV.Identify and test new marketing channels to scale performance.Contribute to the in-housing of additional markets and help streamline workflows.Collaborate with Analytics teams to enhance tracking, reporting, and campaign insights.Support the development and delivery of creative strategies for all mobile and in-app campaigns. Ideal Candidate:2+ years of hands-on marketing and campaign management experience, with mobile marketing experience a bonus.Proven ability to build, execute, and optimise data-driven performance campaigns.Experience with key ad platforms: DSPs, Apple Search Ads, Google Ads, Meta Ads, etc.Solid understanding of mobile tracking and analytics tools: AppsFlyer, Adjust, Singular, Firebase, GA4, etc.Familiarity with fraud prevention
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