This role will be covering South Wales and the M5 Corridor Key Responsibilities: Primary responsibility is to acquire new wholesale and independent retail business, both from a predefined list of potential customers and through proactive efforts. Drive growth and expansion within the existing wholesale customer base. Develop and maintain strong relationships with customer accounts to foster long term business. The role requires field-based work, involving direct face-to-face interactions with customers, and occasional meetings at our Head Office in Nottingham. Flexibility in working hours is required to accommodate customer and business needs. Essential Requirements: Sound knowledge of the Asian food / FMCG market. Proficiency in speaking Asian languages/ not essential Comprehensive knowledge of Asian or FMCG product lines and evolving product trends. Previous sales experience desirable in the FMCG sector and account management Approachable, with excellent communication skills. Flexibility in working patterns to meet customer demands. Valid UK driving licence. Benefits: 22 days annual leave, plus 8 bank holidays. Auto enrolment pension scheme. Company car. Competitive salary, based on experience