Role OverviewAre you a data-driven marketer with a passion for the sports industry? We are looking for a versatile Digital Marketing and E-commerce Executive for an office based position to take ownership of a Category. This is a "full-funnel" role where you will manage everything from high-level Meta/Google ad campaigns to the fine details of product listings and B2B growth.You won''t just be driving traffic; you will be optimizing the entire customer journey and identifying new commercial opportunities to scale our sports department.Key Responsibilities1. Performance Marketing and TrafficManage and optimize Google Ads and Meta Ads (FB/IG) specifically for the sports category.Monitor ROI and ROAS, ensuring all spend translates into measurable sales growth.Collaborate with internal teams to improve site-wide conversion rates.2. E-commerce Operations and MerchandisingFull lifecycle management of product listings: from copywriting and SEO optimization to uploading and classification.Execute "Smart Merchandising" strategies, including bundles, packs, and related-item suggestions.Manage pricing accuracy, including seasonal price adjustments and new product pricing sheets.3. Campaign and Seasonal PlanningLead the execution of major UK retail events (Early May Bank Holiday, Spring/Summer Bank Holidays, and Boxing Day).Coordinate campaign assets, promotional pricing, and post-campaign analysis.4. B2B and Commercial GrowthActively identify new B2B opportunities and build long-term co