Shopper Activation Analyst Location: Slough, UK (Hybrid) Company: Mars Incorporated Business Unit: Mars Wrigley Contract: 6 months About the Role Randstad Sourceright is recruiting on behalf of Mars for a Shopper Activation Operations Manager to support the Mars Wrigley UKI Cluster. This role supports the planning, governance and tracking of the AandCP (Advertising and Consumer Promotion) budget while ensuring accurate performance reporting and operational delivery across marketing campaigns. You will work with internal digital tools and reporting platforms, including Power BI, to provide visibility and insight into campaign execution and performance. The role works closely with Marketing, Customer Marketing, Data and Technology teams and regional stakeholders to ensure effective campaign delivery and operational alignment. Key Responsibilities Execution Tracking and Tools Provide operational support to Customer Marketing and Marketing workflows, ensuring accurate campaign tracking and reporting. Maintain campaign performance tracking across teams using Power BI dashboards. Develop and manage performance metrics and reporting to evaluate display and activation delivery. Partner with Marketing, Customer Marketing, Data and Technology teams to ensure data accuracy and tool connectivity. Support the development and maintenance of dashboards, reporting tools and data collection processes. Execution Planning and Budget Governance Support the Integrated Communications