Head of CRM and Customer Economics / LTV Salary: Up to £75,000 Location: Hybrid - Northampton HQ + RemoteType: Full-time About the Role SF Recruitment are partnering with a fast-growing, premium eCommerce brand to hire a Head of CRM and Customer Economics. This hands-on, strategic role is focused on transforming email-first CRM and loyalty programmes to drive profitable customer growth. You will be responsible for building a best-in-class, AI-enabled lifecycle engine that: Improves conversion Increases repeat purchase Systematically lifts Customer Lifetime Value (CLV) relative to Customer Acquisition Cost (CAC) You will own end-to-end email CRM strategy, loyalty programme design, and lifecycle automation, leveraging AI and machine learning to drive smarter segmentation, personalisation, and testing at scale. Working closely with Digital, Ecommerce, Brand, Product, and Data teams, you''ll optimise both short-term trading performance and long-term customer value. This is a highly autonomous position where, within your first 90 days, you will audit current performance, identify gaps, and implement meaningful improvements that directly impact the business. Key Responsibilities CRM, Loyalty and Lifecycle:Own the full email CRM and loyalty strategy from acquisition to retention, loyalty, reactivation, and win-backAudit flows, campaigns, and journeys, identifying quick wins and structural improvementsBuild scalable automation and segmentation frameworks in KlaviyoLeverage AI for sma