Overview

Job Title – Digital Marketing ExecutiveLocation – Glasgow City Centre – Office basedHours of work – Full Time – 40hrs per weekOptical Express is the UK’s only complete eye care provider, and Europe’s leading private provider of laser eye surgery and premium intraocular lens and cataract surgery. Each week, our surgeons perform more laser eye and private intraocular lens procedures collectively than any other provider.For over 35 years, millions of patients have trusted Optical Express with their eye care. Operating clinics across the UK, Ireland, and mainland Europe, Optical Express – supported by an esteemed International Medical Advisory Board – is recognised as a thought leader in the global optometry and refractive surgery industry.We now have an exciting opportunity for a Digital Marketing Executive to join our growing marketing department. In this role, you will take a key position in planning, delivering, and optimising direct response campaigns across digital channels to drive customer acquisition and meet business objectives.You will be creative, motivated, and adaptable, with experience working in a fast-paced commercial environment.Responsibilities

Plan, manage and optimise Google Ads campaignsManage and report on Meta Ads campaigns (Facebook/Instagram)Deliver and monitor eCRM activity (email and SMS campaigns)Analyse and report on digital marketing performanceUpdate and maintain website contentMinimum Requirements

Hands-on experience managing digital campaignsExperience with Google Ads and Meta AdsExperience building and executing email and SMS campaignsWorking knowledge of HTML and CSSStrong organisational skills with the ability to prioritise in a fast-paced environmentExcellent attention to detail and accuracyCuriosity and drive to understand consumer behaviourStrong communication and influencing skillsAbility to build effective working relationships in a commercial settingHighly motivated, personable, and professional attitudeWhat’s in it for you?

Competitive salaryFree or discounted optical products and proceduresOpportunities for career progression and developmentModern working environment with excellent technology supportThis is a fantastic opportunity to join a global organisation where you can grow and develop your career within a professional, supportive environment.Optical Express is an equal opportunities employer.

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