Job Description: This is an exciting opportunity to lead the media planning across multiple geographies in Europe for some of the world''s most recognised and iconic brands. The European ICP Lead will be a key part of our continued transformational journey to data-driven brand building and is a crucial role in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. A crucial partner in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions.Reporting to the EU Media/ICP Strategy Director, you will be responsible for implementing data-driven Integrated communication strategies, driving awesome market connection plans - ranging from brand awareness through to engagement, conversion and loyalty. You will work across all Pet Nutrition brands and will help shape the KPIs and brand plans to ensure market campaigns and activations exceed expectations. You will work with your regional colleagues, brand and eCom/ DTC teams to coordinate and deploy data-driven Paid and Owned media campaigns through the relevant comms channels.You will need a passion for, and working knowledge of the EU media landscape, as you will serve as an ambassador for the transformation required in through-the-line comms planning with a focus on digital channels and performance. You will need a proven track record in delivering data-driven Paid and Owned m