About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people''s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company''s products are sold at key retailers, online and offline, and through distributors around the world . Location: Battersea, London, 3 days a week in the office About The Role We are seeking a Principal Engineer, New Product Development (NPD) to help us design the next generation of innovative products across our Shark portfolio. Based in our Battersea, London office, you will be a critical technical contributor, driving the development of high-impact, consumer-centric designs that define our product roadmap. You will bring a blend of technical depth, creativity, and problem-solving rigor to deliver meaningful product experiences. What You''ll Do Independently execute and lead design studies to solve complex technical and consumer-facing problems throughout the product development lifecycle. Take end-to-end ownership of design-from concept generation, CAD modeling, prototyping, and t