The Advocate Group is currently partnering with a high-growth, innovation-led FMCG business that is rapidly establishing itself as a standout name across the Water and Health & Nutrition categories. With a strong track record in NPD and brand innovation, the company has consistently stayed ahead of category trends, delivering products that offer clear, functional value to consumers.

The business is now seeking an experienced Head of Marketing to join the leadership team and play a central role in shaping and accelerating its next phase of growth.

Key Responsibilities:

• Define and lead the end-to-end marketing strategy across both brands, identifying key growth opportunities and delivering impactful annual plans.
• Own marketing investment strategy and budget allocation, ensuring spend is aligned to commercial priorities and drives measurable growth.
• Lead the development and execution of standout 360° campaigns that build brand equity and drive long-term demand.
• Develop and deliver high-impact brand partnerships that enhance visibility, credibility, and cultural relevance.
• Translate consumer, category, and commercial insight into clear strategic direction and actionable growth initiatives.
• Partner closely with Sales and Commercial teams to accelerate distribution, visibility, and rate of sale.
• Lead agency and supplier relationships, ensuring consistently high-quality execution across all marketing activities.
• Act as a senior marketing leader within the business, influencing strategy and contributing to board-level decision-making.

About You:

• Proven marketing leader with experience, ideally within drinks or FMCG.
• Strong brand builder with a track record of delivering both strategic leadership and hands-on impact.
• Experienced in leading, developing, and motivating high-performing teams.
• Commercially strong with full ownership of budgets and performance accountability.
• Thrive in fast-paced, high-growth environments with a proactive, solutions-led mindset.
• Passionate about building distinctive brands that win in competitive, dynamic categories.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.