Head of Sales and MarketingOur client is a growing leader in the water treatment industry, specialising in innovative electric water softening solutions designed for merchants, distributors, and retail partners. They are continuing to expand and are looking for a dynamic, commercially driven Head of Sales and Marketing to take their growth to the next level.The RoleAs Head of Sales and Marketing, you will take full ownership of our commercial strategy and lead a high-performing team across sales, business development, and marketing. You''ll shape the long-term direction, build strong channel partnerships, and ensure our electric water softener products become the preferred choice across merchants, distributors, and retail markets.This is a high-impact, senior role ideal for someone who loves leading teams, crafting strategy, and driving real commercial results.Key ResponsibilitiesLeadership and StrategyLead, inspire, and develop the Sales and Marketing team to deliver sustainable growth.Own and deliver the overall commercial strategy for merchant, distributor, and retail channels.Identify new market opportunities and shape the roadmap for future product and channel expansion.Sales and Commercial ManagementManage the full sales pipeline: forecasting, performance tracking, and improving conversion.Build and maintain strong senior-level relationships across key partners and accounts.Monitor competitor activity and market trends to ensure we stay ahead.Support the team in securin