Head of Digital Marketing - B2COutskirts of Crawley, West SussexHybrid working 80,000 to 100,000 DOEAre you a Head of Digital looking for your next B2C opportunity? Lloyd Recruitment Services is partnering with a long-standing client to recruit a Head of Digital Marketing - B2C. This newly created role has been established to lead the digital marketing strategy, drive growth, and deliver best-in-class customer experiences across multiple channels.About the Head of Digital Marketing Role:This is an exciting opportunity to own and shape the digital marketing strategy for a high-profile B2C organisation. You''ll lead a small team, oversee performance analytics, and deliver data-driven initiatives across websites, apps, email, social, and paid channels.The role is open to candidates from a range of B2C sectors, including travel, insurance, retail, or financial services, with proven experience in digital leadership and transformation.Head of Digital Marketing Key Responsibilities:Lead and execute the end-to-end digital marketing strategy, ensuring alignment with business objectives.Manage and mentor a high-performing digital team, fostering innovation, collaboration, and continuous improvement.Oversee and optimise all digital channels, including websites, apps, CRM, email, social, and paid campaigns.Use data and analytics to measure performance, maximise ROI, and inform strategy.Champion personalisation, automation, and AI-driven initiatives to enhance the customer experience.Mana